Fruit cake slice in cello pack

New snack-pack

The concept of cello-wrapped fruit cake slices was very well received at the ISM show in January and the packaging has now been mocked up with a view to launching in the summer. Cutting the slices cleanly is important and the solution is an ultrasonic cutter, which cuts so neatly that it has to be seen to be believed. The new packaging will be printed in May ready for a full launch in June. This is exciting as it provides a ‘snack’ version of our cake for the convenience, catering and travel markets. 
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